The retail market
Last updated on 6. February 2017
The retail market
The Danish retail market has been liberalized since 2003. This means that Danish electricity consumers have the right to choose from whom they want to buy their electricity.’s role in the Danish electricity retail market owns and operates the Danish DataHub – the central IT-system that facilitates and automates the execution of market processes and business transactions in the Danish retail market. Furthermore, is responsible for establishing the rules applying to the retail market within the frames of the electricity regulation (Elforsyningsloven).Through these tasks and in close cooperation with market parties and authorities is responsible for ensuring a well-functioning electricity retail market. 

Recent initiatives by on the electricity retail market aims at collaborating with a wide range of players and stakeholders to ensure that small as well as large consumers, electricity suppliers, grid companies and authorities are involved in the work. 

Recent initiatives include: 

·        Implementing the supplier-centric model – a new market design with the
         objective to increase competition and stimulate the development of new products
         and services to the consumersservices to the consumers
·        Implementing an upgrade of DataHub – the technical prerequisite for the
         supplier-centric model
·        Participation in the re-launching of - a website on which Danish
         consumers can compare electricity prices and products from different suppliers
         through a price comparison tool
·        Implementing access to DataHub data varying across purpose and user – e.g.
         a third party access-solution and research solution through Statistic Denmark
·        Participating in the creation of a common Nordic electricity retail market
Learn more about the Danish electricity retail market and DataHub through this introduction.


Gitte Schjøtt-Kristensen+4551677902Send mail
Gitte Schjøtt-Kristensen


You are welcome to contact us if you have specific questions about this page. See contact particulars in the top-right corner.

You can find our general contact information here.